Insights Branding Information
Market Research Versus Brand Research.
In a World of Brand Attention Deficit Disorder, the Trick is Cutting Through Whatever. Can you set yourself apart in today's numbingly cluttered commercial world-in three seconds or less?
Traditional Brand Positioning Can't Last
The standard tools of brand positioning can't dimesionalize a brand in today's cluttered marketplace, so try using something different- a visual brand driver.
Why Your Brand Onion Makes You Weep
How can marketers turn their insights into credible and compelling brand platforms?
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