In 2008 Focal Point Media establish in the market to provide new options for advertising. Its main focus is to offer alternative and strategic spots for marketing. The company provides three different outdoor media format that allows business to promote, impact and engage consumers with their brand.
MOSADO’s branding and creative design for Focal Point Media was developed with an impacting image and message, that has capture the attention of the market. The strategy was to appeal to different markets under one concept.
This has allowed Focal Point to have business with different industries in the market. “Standing out your business” as it’s slogan, and a solid infrastructure with more than 300 billboards spots, Focal Point became the biggest option in the outdoor media of Puerto Rico, reaching almost all corners of the island.
Focal Point Media formats are: Billboards, Health Media (monitors-plasma TV advertising placed in doctor’s offices, medical clinics and hospitals) and Pool table advertising located in strategical areas, allowing companies to target their consumers at different points.