MOSADO SBExpress

by admin NEWS

“Start your small business with a BIG image”

At MOSADO we understand your needs and budget. Therefore we have created SBxpress, an intelligent and functional package of solutions designed to achieve growth and become ONE among the “big ones”.

SBxpress is a creative service pack designed to help develop a brand identity for those who are starting their business. For this reason, MOSADO had selected 8 branding basics applications:

• Logo

• Print ad

• Stationery

• Brochure

• Website

• e-mail ad

• Mailing postcard

• Copy writer (Text Development)

Other services can be provided by MOSADO: Legal consulting, Accounting, Photography, Media plans, Marketing plans, Public Relation, Printing, and others.

The Concept

MOSADO SBxpressSM Face and Concept

After years of brand development to small, medium and BIG companies, MOSADO, one of the fewer firms totally dedicated to the branding development and image strategy in Puerto Rico, came up with the question: How to offer a solution exclusively to small business? A solution that becomes a tool needed to start a new business. A kit that sets up the ground for a beginning of a solid and unique image to those who start a new company.
To do that MOSADO established the concept by questions:
1. To whom?
Mosado should create a kit for new entrepreneur, who most of the time do not know about the importance of branding, their needs and what it represents on the long run.

2. What to offer?
We had selected eight (8) basic application to begin that journey: Logo, Stationery, Brochure, Mailing Postcard, E-mail Ad, Print Ad , a well develop Website and the Copywriting development for all applications.

3. How?
Statement: The image has to be fresh, appealing and fun. That image should be highly expressive and eye catching. To represent all that MOSADO used Ray André, a 5 years old boy, who had all those qualities of expression to represent the new entrepreneur. A face that expresses the enthusiasm and emotion of being part of the business world.
Outfit and colors: The outfit that Ray André wears is big and unfit, representing the big company that he will eventually become. The colors where attached to the MOSADO pallet (honey gold yellow, grey and brown).