In June 2008 MOSADO began one of the most challenging projects, place COCO RICO in the spot. COCO RICO has been in the market since 1935, therefore, MOSADO has a great enthusiasm to broadcast this natural coconut soft drink has one of a kind in the market.
MOSADO will design all image concepts for COCO RICO ‘s promotional activities. Also will get involve in the creation of various campaigns to enhance the soft drink in the market. As a starting point, MOSADO will launch the product as a refreshing soft drink.
MOSADO's created concept of “Refreshing your life” presents the soft drink as an alternative cooling drink with its unique coconut favor. The campaign purpose is to reach all target ages with the intention to promote new and old consumer to taste its refreshing flavor.